About me

Me … in a nutshell

Nice to meet you … I’m LucaI was born in 1993 and I’m just an Italian native of Como where there’s one of the most lovely lakes in the world.

I graduated in 2017 in communication, public relations and advertising at IULM University in Milan with a thesis focused on digital branding in sports: “Juventus Football Club: how to communicate the identity of a global sport brand“.

In september 2017 I founded kickoffpost.com, an independent blog where talking about social and digital communication in sport through the analysis of the best case histories.


  • Social Media Strategy: experience creating digital strategies
  • Content Creation: experience in the production of contents, always finding ways to engage and captivate audiences on platforms
  • Community Management: experience about community growing
  • Digital Branding: a consumer-centric approach delivering engaging brand experiences


I’ve a social thought, that allows me on giving a voice to stories.

I like to see and change the way the world communicates offering a wonderful experience through social media.

I learn quickly, always moving in trying to learn and grow.

Last but not least, I’ve a huge passion for the business of sport and what’s behind on a digital perspective.