Communication, imagination, enthusiasm and spirit
Me … in a nutshell
Nice to meet you … I’m Luca. I was born in 1993 and I’m just an Italian native of Como where there’s one of the most lovely lakes in the world.
I graduated in 2017 in communication, public relations and advertising at IULM University in Milan with a thesis focused on the business of sports and football marketing: “Juventus Football Club: how to communicate a global sport brand“.
I’m a young guy chasing the dream armed with an extensive skill set and driven by a passion for communication and the business of sport.
- Communication: we mustn’t forget that there’re people behind devices, so it’s important to create a deep dialogue with them.
- Community management: be the representative of consumers has become essential and it’s important to be able to enhance people. And why not, transforming the criticisms in the brand strengths.
- Social media marketing: It’s a profession linked to a constant daily progress and learning. My personal mantra is: “work until your idols become your rivals”.
I’ve a social thought because I know very well the language of social media. I like to see and change the way the world communicates offering a wonderful experience through social media. Empathy is a process that I always use in my creative approach.
I learn quickly and I transfer the skills gained from previous experiences in the new area in which I’ll start to dedicate in. Albert Einstein said: “Life is like riding a bicycle. To keep your balance, you must keep moving”. I’m always moving in trying to learn and grow.
Last but not least, I’ve a huge passion for the business of sport and what’s behind on a digital perspective.